2026 Toyota RAV4 Pricing: The All-New 6th Generation Arrives in Canada

The all-new 2026 Toyota RAV4 is arriving at dealerships across Canada, marking the debut of the sixth generation of North America's best-selling compact SUV. Toyota announced pricing on January 5, 2026, confirming the RAV4's starting MSRP of $37,500 for the LE AWD grade. This next-generation model introduces a fully electrified lineup, three distinct design styles, and advanced technology powered by Toyota's new Arene software platform.

For nearly 30 years, the RAV4 has led the compact SUV segment in Canada. Since its 1996 debut, over 940,000 units have been sold nationwide. The 2026 model builds on this legacy with updated styling, enhanced hybrid powertrains, and a comprehensive suite of safety and connectivity features. Every RAV4 sold in Canada is assembled at Toyota Motor Manufacturing Canada (TMMC), reinforcing the model's local roots.

2026 Toyota RAV4 Pricing Overview

Toyota offers seven RAV4 grades for 2026, each equipped with the fifth-generation Toyota Hybrid System and standard all-wheel drive. Pricing spans from the entry-level LE AWD to the premium Limited AWD and performance-focused XSE Technology Package AWD.

All prices are manufacturer suggested retail prices and exclude taxes, licensing, insurance, and registration fees. The RAV4 Plug-in Hybrid (PHEV) lineup will arrive later in spring 2026, with pricing to be announced closer to the on-sale date.

What's New for the 6th Generation RAV4

The 2026 RAV4 is a complete redesign, introducing upgrades across powertrain, design, and technology. Toyota has structured the lineup around three distinct design themes: Core, Rugged, and Sport.

Core Design includes the LE, XLE, XLE Premium, and Limited grades. These models feature a sleek, paint-matched grille with Toyota's hammerhead front end. Wide overfenders with black cladding and an ascending belt line create a modern SUV silhouette. Wheel sizes range from 17 inches on the LE to 18 or 20 inches on higher grades.

Rugged Design is exclusive to the Woodland grade, which becomes a standalone model for 2026. The Woodland features a raised hammerhead peak, a black split grille with integrated Rigid Industries LED lighting, and 18-inch black wheels wrapped in all-terrain tires. Unique bumpers, skid plates, and overfenders enhance its adventure-ready appearance.

Sport Design defines the XSE and XSE Technology Package grades. These models showcase 20-inch black alloy wheels, vertical LED accent fog lights, and sporty front and rear bumpers. The XSE grades also feature blue interior stitching and available two-tone paint schemes, including Wind Chill Pearl, Storm Cloud, and Brown Sugar Metallic with black roofs.

Powertrain and Performance

Every 2026 RAV4 sold in Canada is powered by the fifth-generation Toyota Hybrid System, pairing a 2.5 L 4-cylinder engine with electric motors to deliver 236 hp. This is a 17 hp increase over the previous generation, improving acceleration and responsiveness while maintaining excellent fuel efficiency.

Toyota engineers upgraded nearly every component in the hybrid powertrain, including new transaxles, power control units, and batteries. The result is a more powerful and efficient system that enhances the RAV4's capability without compromising its environmental credentials.

Fuel Economy Ratings (L/100 km):

All RAV4 models feature standard all-wheel drive, enhancing traction and control under varied weather and road conditions common to New Brunswick winters. Select AWD grades, including the XLE, Woodland, XSE, and Limited, offer towing capacity up to 1,588 kg (3,500 lbs), adding versatility for recreational and work-related hauling needs.

Technology and Safety Features

The 2026 RAV4 debuts Toyota's Arene software development platform, created by Woven by Toyota. This platform powers the newest generation of the Toyota Multimedia system and Toyota Safety Sense 4.0.

Toyota Multimedia System features a 10.5-inch touchscreen on the LE grade, with a larger 12.9-inch touchscreen available on higher trims. The system integrates 5G network connectivity, delivering faster speeds and expanded features. Wireless Apple CarPlay and Android Auto compatibility, simultaneous dual Bluetooth phone connectivity, and customizable home screen widgets provide a smartphone-like user experience. The embedded Voice Assistant responds quickly to "Hey Toyota" prompts, and turn-by-turn navigation displays full screen on the digital gauge cluster.

Toyota Safety Sense 4.0 updates detection capabilities for systems like Pre-Collision System and Lane Tracing Assist. Standard safety features across all grades include:

• Pre-Collision System with Pedestrian Detection
• Lane Departure Alert with Steering Assist
• Lane Tracing Assist
• Automatic High Beams
• Blind Spot Monitor System with Rear Cross Traffic Alert
• Full-Speed Range Dynamic Radar Cruise Control

Higher trims add advanced features such as Traffic Jam Assist (requires active Drive Connect subscription), Front Cross Traffic Alert with Braking, Lane Change Assist, and Advanced Park. The Limited and XSE Technology Package grades also include a head-up display and Panoramic View Monitor.

Every RAV4 includes a standard built-in Drive Recorder, which uses exterior cameras to capture both manual and triggered events. This feature enhances security and provides valuable documentation in the event of an incident.

Grade-by-Grade Breakdown

RAV4 LE AWD ($37,500) serves as the entry point to the RAV4 lineup. Standard features include heated front seats, two-zone automatic climate control with rear AC ducts, a Smart Key System with Push Button Start, LED headlights, 17-inch alloy wheels, and fabric upholstery. The LE grade also receives the Toyota Multimedia system with a 10.5-inch touchscreen, a 12.3-inch multi-information display, and Safety Connect, Service Connect, and Remote Connect services (5-year trial for Safety and Service Connect, 3-year trial for Remote Connect).

RAV4 XLE AWD ($41,300) adds a power-adjustable driver's seat, a heated and leather-wrapped steering wheel, a power back door, five USB-C charging ports, rain-sensing wipers, and parking support brake with Intelligent Clearance Sonar. Unique 18-inch alloy wheels, SofTex upholstery, a leather-trimmed shift knob, a wireless charging dock, and a digital key enhance comfort and convenience.

RAV4 XLE Premium Package AWD ($43,800) builds on the XLE with LED fog lamps, a cargo net, doorsill plates, a panoramic moonroof, and an auto-dimming rear view mirror with integrated garage door opener.

RAV4 Woodland AWD ($47,000) targets adventure-focused drivers with Woodland all-weather floor mats and cargo tray, a 120V/1500W AC power outlet in the cargo area, a cargo net and liner, doorsill plates, rear bumper protector, and a tow hitch. New for 2026, the Woodland grade adds 18-inch black wheels with all-terrain tires, unique bumpers, grille, skid plate, and overfenders, a power tilting/sliding moonroof, Rigid Industries LED fog lamps, Woodland-exclusive interior and exterior styling cues, and Side IP Storage units for modular accessories. Exclusive colour options include Urban Rock and Everest.

RAV4 XSE AWD ($50,900) introduces sportier styling with a distinctive front fascia, front and rear bumpers, overfenders, and mirrors. Standard features include 20-inch black alloy wheels, vertical LED accent fog lights, a power tilting/sliding moonroof, heated and ventilated power-adjustable front seats with driver's seat memory, a nine-speaker JBL Audio system, SofTex upholstery with blue stitching, the Toyota Multimedia system with a 12.9-inch touchscreen (including Safety Connect, Service Connect, Remote Connect, and Drive Connect services), an auto-dimming rear view mirror with integrated garage door opener, and Panoramic View Monitor.

RAV4 Limited AWD ($52,000) builds on the XLE grade with a nine-speaker JBL Audio system, heated and ventilated power-adjustable front seats with driver's seat memory, heated rear seats, a digital display rear view mirror with integrated garage door opener, a power back door with kick sensor, Panoramic View Monitor, LED fog lights, cargo net and liner, doorsill plates, and rear bumper protector. New for 2026, the Limited adds a 12.9-inch touchscreen for the Toyota Multimedia system, shift-by-wire transmission with paddle shifters, Advanced Park, Traffic Jam Assist, Front Cross Traffic Alert with Braking, Lane Change Assist, a panoramic moonroof, a head-up display, and dual wireless docks for charging smartphones.

RAV4 XSE Technology Package AWD ($52,450) completes the lineup. Building on the XSE grade, this model adds shift-by-wire transmission, a panoramic moonroof, Advanced Park, Traffic Jam Assist, Front Cross Traffic Alert with Braking, Lane Change Assist, a digital display rear view mirror with integrated garage door opener, and a power back door with kick sensor.

Interior and Cargo Space

The 2026 RAV4 prioritizes functionality with a spacious, comfortable cabin and a tech-forward aesthetic. The centre stack groups the touchscreen display, drive mode selection, and storage for smart organization. The centre console houses the shifter, cup holder with a removable divider, and armrest/storage bin with a two-way closure. Select grades feature Toyota's new shift-by-wire system, with a minimalist toggle switch for easy operation.

All models feature heated front seats, automatic climate control, and the Toyota Smart Key System with Push Button Start. Seating surfaces range from fabric on the LE to SofTex on higher grades. The Woodland interior adds uniquely patterned perforated soft-touch door and dash panels, red-orange accents, and Woodland-branded all-weather floor and cargo mats. The XSE and XSE Technology Package grades feature perforated BRIN•NAUB microsuede and SofTex-trimmed seating with colourful accents.

The new generation offers increased cargo capacity, versatility, and ease of access with 60/40 split fold-flat rear seats and thoughtful in-cabin storage solutions. The digital gauge cluster provides customizable options and integrated multimedia information across all grades.

Canadian-Built Quality

All 2026 RAV4 hybrid models sold in Canada are assembled at Toyota Motor Manufacturing Canada (TMMC). This local manufacturing supports Canadian jobs and reinforces Toyota's dedication to quality, durability, and reliability. The RAV4's Canadian roots have contributed to its success as the best-selling compact SUV in Canada and the top-selling passenger vehicle in the country (excluding pickup trucks).

Reserve Your 2026 Toyota RAV4 at Acadia Toyota

The sixth-generation Toyota RAV4 will arrive at dealerships across Canada later in January 2026, bringing enhanced capability, improved comfort, and advanced technology to drivers in Moncton and throughout New Brunswick. With seven grades to choose from, each offering distinct styling and features, the 2026 RAV4 provides options for every lifestyle and budget.

Visit Acadia Toyota in Moncton to explore the complete 2026 RAV4 lineup. Our team can guide you through the features of each grade and help you reserve your 2026 RAV4 today. Contact us to learn more about pricing, available inventory, and financing options.